Doctolib achieves +44% conversion rate on implementation thanks to Modjo tool

Since collaborating with Modjo, Doctolib's sales representatives have seen sales soar. According to an internal study conducted by Doctolib in April 2022, a new employee generates twice as much revenue with Modjo. A boon for the fast-growing French unicorn.

Launched in 2013, Doctolib is a platform for medical appointment scheduling, used by 50 million French people. The French startup has made it its mission to facilitate access to healthcare for patients and to offer a service to healthcare professionals. The company, which has nearly 2,000 employees, launched a massive recruitment plan across France in September 2021.

Faced with significant growth and the massive recruitment of new staff, Doctolib is banking on its strong values: fun, care & learn .

Steve Abou Rjeily, co-founder and sales director, and Céleste Gormand, Senior Inside Sales Manager, were looking for a tool that would allow them to coach sales representatives regularly while aligning with the company's DNA. They chose Modjo in 2021. 

Modjo takes it to the next level.

The growth of Doctolib poses a real challenge for Céleste Gormand's team, Senior Sales Manager, whose recruitment intensifies every month."We needed to both transmit Doctolib's values and improve the sales team's skills, and the Modjo tool was perfect for that," says Gormand..

For the manager, sales is first and foremost a learning process:"There's the aura and natural skills, and then there's the hard work. We needed a tool to help us learn, identify the key words, repeat the phrases, understand the steps".

An essential day-to-day tool for employees.

Since then, the teams have adopted Modjo as an essential day-to-day tool. A real learning routine has been established among employees, enabling new recruits to achieve twice as many revenues with Modjo, according to the study carried out internally by Doctolib teams in April 2022.

"Today, my team makes 1,000 calls a month, before Modjo, we did nothing. Today, we can extract top conversations, put them in a library, and that's the most important thing for me, because it allows me to disseminate best practices."

A study conducted by Doctolib between December and February 2021 reveals that a top Modjo user generates 70% more MRR (Monthly Recurring Revenue) than an occasional user of the platform.

A top Modjo user generates 70% more MRR (Monthly Recurring Revenue) than an occasional user of the platform.

-Céleste Gormand, Senior Sales Manager at Doctolib -

Steve is delighted with the results, for whom the Modjo tool has helped to unite the team, develop mutual support and foster emulation: "It's rewarding to know that they have such a simple tool that it encourages them to share advice," says the co-founder.

"Céleste Gourmand explains: "Sales people have created grids to structure their schemes more effectively , and they can count on quicker, more effective feedback from managers, who now have a direct impact on their teams.

For Steve Abou Rjeily, the Modjo tool has above all enabled us to take the quality of service provided to practitioners and patients to the next level. To achieve this, the Doctolib teams are focusing above all on data security,"a priority since day 1", assures the co-founder.

The choice of the Modjo tool was determined by"its European vision". It's a French company that hosts its data in France, in full compliance with RGPD regulations.

"We are uncompromising about security, our technical teams tested the Modjo platform for several months before handing it over to our sales teams and it was a success."

-Steve Abou Rjeily, co-founder of Doctolib-