While an overwhelming majority (85%) of sales managers believe in the positive impact of AI, only a fraction (40%) have adopted conversational intelligence solutions. This highlights a significant untapped growth opportunity. Of those who have taken the plunge, 38% have seen an improvement in their conversion rate, 30% report a reduction in their sales cycle and 61% see an improvement in their team's productivity. Our study analyzes the key sales challenges of 2024 using the views of over 390 executives, and explores the impact of AI on sales organizations and their performance.