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European Sales Survey 2024

Find out how over 390 European leaders are adapting their business strategies to meet the challenges of 2024.

Turn the challenges of 2024 into business opportunities

Although an overwhelming majority (85%) of sales leaders believe in the beneficial impact of AI, just a fraction (40%) have integrated conversational intelligence solutions. This finding reveals a major under-utilized growth lever. Among those who have taken the plunge, 38% perceive an improvement in their conversion rate, 30% note a reduction in the sales cycle, and 61% testify to better team productivity.

Our study deciphers the key sales challenges of 2024 with the expertise of over 390 leaders and explores the impact of AI on sales organizations and their performance.

Boost the productivity and performance of your sales teams

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